heartland.com

heartland.com is SSL secured

Free website and domain report on heartland.com

Last Updated: 26th March, 2021 Update Now
Overview

Snoop Summary for heartland.com

This is a free and comprehensive report about heartland.com. The domain heartland.com is currently hosted on a server located in Shelbyville, Illinois in United States with the IP address 66.116.62.22, where the local currency is USD and English is the local language. Heartland.com has the potential to be earning an estimated $6 USD per day from advertising revenue. If heartland.com was to be sold it would possibly be worth $4,136 USD (based on the daily revenue potential of the website over a 24 month period). Heartland.com receives an estimated 1,983 unique visitors every day - a large amount of traffic! This report was last updated 26th March, 2021.

About heartland.com

Site Preview: heartland.com heartland.com
Title: Heartland Dental | Dental Support Organization | Dental Jobs
Description: Heartland Dental Is A Leading Dental Support Organization, Providing Non-Clinical Support To Dental Offices Across The US. Browse Our Supported Jobs Today!
Keywords and Tags: hardware, software
Related Terms: best dental care for kids, best kids dental treatment plan, dental school help, good dental care, heartland institute, heartland international film reviews, nri dental treatment, sdn dental, tourism dental, wife of dental student
Fav Icon:
Age: Over 29 years old
Domain Created: 16th December, 1994
Domain Updated: 11th March, 2019
Domain Expires: 15th December, 2022
Review

Snoop Score

2/5

Valuation

$4,136 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 327,004
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 1,983
Monthly Visitors: 60,356
Yearly Visitors: 723,795
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $6 USD
Monthly Revenue: $172 USD
Yearly Revenue: $2,063 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: heartland.com 13
Domain Name: heartland 9
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 61
Performance 36
Accessibility 85
Best Practices 67
SEO 80
Progressive Web App 36
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://heartland.com
Updated: 26th March, 2021

1.90 seconds
First Contentful Paint (FCP)
52%
39%
9%

0.00 seconds
First Input Delay (FID)
99%
0%
1%

Simulate loading on desktop
36

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for heartland.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.043
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images — Potential savings of 17 KiB
Images can slow down the page's load time. Heartland.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://heartland.com/sites/default/files/hdclogo.png
18373
8925
https://heartland.com/sites/default/files/Column3_Image_Blue.jpg
28296
8092
Defer offscreen images — Potential savings of 77 KiB
Time to Interactive can be slowed down by resources on the page. Heartland.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://heartland.com/sites/default/files/Column3_Image620px.jpg
41048
41048
https://heartland.com/sites/default/files/Column2_Image620px.jpg
19840
19840
https://heartland.com/sites/default/files/Column1_Image620px.jpg
17968
17968
Minify CSS — Potential savings of 6 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Heartland.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://heartland.com/sites/all/themes/heartlanddental/css/style_qaoqns.css
31738
5663
Minify JavaScript — Potential savings of 8 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Heartland.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://heartland.com/misc/drupal_qaoqns.js
7428
5007
https://heartland.com/misc/jquery-html-prefilter-3.5.0-backport_v=1.9.1.js
4974
3554
Remove unused CSS — Potential savings of 81 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Heartland.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.youtube.com/s/player/38c5f870/www-player-webp.css
52723
52723
https://heartland.com/sites/all/themes/heartlanddental/css/style_qaoqns.css
31738
30094
Efficiently encode images — Potential savings of 31 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://heartland.com/sites/default/files/Column3_Image620px.jpg
41048
16560
https://heartland.com/sites/default/files/Column3_Image_Blue.jpg
28296
14758
Serve images in next-gen formats — Potential savings of 87 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://heartland.com/sites/default/files/hdclogo-horiz-mobile_0.png
40108
29972
https://heartland.com/sites/default/files/Column3_Image620px.jpg
41048
29250
https://heartland.com/sites/default/files/Column3_Image_Blue.jpg
28296
21546
https://heartland.com/sites/default/files/hdclogo.png
18373
8399
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 360 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://heartland.com/
364.028
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Heartland.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://heartland.com/
190
https://heartland.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Heartland.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 35 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/1717808748339427?v=2.9.33&r=stable
11978
https://connect.facebook.net/signals/config/1061166400611916?v=2.9.33&r=stable
11970
https://s.yimg.com/wi/ytc.js
11877
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
61
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoids enormous network payloads — Total size was 2,233 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
519884
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
519884
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
140592
https://connect.facebook.net/signals/config/1061166400611916?v=2.9.33&r=stable
72415
https://connect.facebook.net/signals/config/1717808748339427?v=2.9.33&r=stable
72359
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
60194
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
60194
https://script.hotjar.com/modules.35981999a656a5a28309.js
59187
https://www.googletagmanager.com/gtm.js?id=GTM-KL9G32
55765
https://www.youtube.com/s/player/38c5f870/www-player-webp.css
52723
Avoids an excessive DOM size — 214 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
214
Maximum DOM Depth
17
Maximum Child Elements
25
Avoid chaining critical requests — 49 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Heartland.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 9 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
mark_pe
Mark
6183.153
mark_fs
Mark
6309.099
mark_qoes
Mark
6328.068
mark_ol
Mark
6509.005
mark_vc
Mark
6866.678
mark_pe
Mark
7335.937
mark_fs
Mark
7434.389
mark_qoes
Mark
7450.649
mark_ol
Mark
7560.23
Keep request counts low and transfer sizes small — 138 requests • 2,233 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
138
2286742
Script
63
1812455
Image
29
214007
Stylesheet
20
162828
Document
4
50559
Font
3
32317
Other
18
14044
Media
1
532
Third-party
70
1781741
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0099088888888889
0.0099088888888889
0.0082211111111111
0.0050104510178576
0.0031853849057334
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 9 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
2050
344
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
889
246
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
5058
185
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
3394
144
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
666
116
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
782
94
https://www.googleadservices.com/pagead/conversion_async.js
4308
89
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
5910
60
https://heartland.com/sites/all/modules/jquery_update/replace/jquery/3.5.1/jquery.min_v=3.5.1.js
3540
54
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://heartland.com/
http/1.1
0
110.73300009593
181
0
302
https://heartland.com/
http/1.1
111.5029999055
474.53300002962
4864
17035
200
text/html
Document
https://heartland.com/modules/system/system.base_qaoqns.css
http/1.1
491.12199991941
5563.3109998889
2384
5470
200
text/css
Stylesheet
https://heartland.com/sites/all/modules/simplenews/simplenews_qaoqns.css
http/1.1
491.38800008222
5062.808000017
713
503
200
text/css
Stylesheet
https://heartland.com/sites/all/modules/date/date_api/date_qaoqns.css
http/1.1
491.67399993166
5556.3059998676
1675
3733
200
text/css
Stylesheet
https://heartland.com/sites/all/modules/date/date_popup/themes/datepicker.1.7_qaoqns.css
http/1.1
491.84900010005
2543.6329999939
1385
3722
200
text/css
Stylesheet
https://heartland.com/sites/all/modules/date/date_repeat_field/date_repeat_field_qaoqns.css
http/1.1
492.2370002605
5564.8119999096
1025
2294
200
text/css
Stylesheet
https://heartland.com/modules/field/theme/field_qaoqns.css
http/1.1
492.4010001123
831.53200009838
713
550
200
text/css
Stylesheet
https://heartland.com/sites/all/modules/fitvids/fitvids_qaoqns.css
http/1.1
492.86899995059
830.54400002584
624
153
200
text/css
Stylesheet
https://heartland.com/modules/node/node_qaoqns.css
http/1.1
493.07199986652
2542.3579998314
586
144
200
text/css
Stylesheet
https://heartland.com/sites/all/modules/views/css/views_qaoqns.css
http/1.1
493.25300008059
5064.5179999992
787
707
200
text/css
Stylesheet
https://heartland.com/sites/all/libraries/animate/animate.min_qaoqns.css
http/1.1
493.4849999845
835.59200027958
4339
55222
200
text/css
Stylesheet
https://heartland.com/sites/default/libraries/colorbox/example3/colorbox_qaoqns.css
http/1.1
493.68399986997
5561.7200001143
1551
2986
200
text/css
Stylesheet
https://heartland.com/sites/all/modules/ctools/css/ctools_qaoqns.css
http/1.1
493.89299983159
833.4010001272
726
509
200
text/css
Stylesheet
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/meanmenu.min_qaoqns.css
http/1.1
494.05199987814
3548.4390002675
1324
2613
200
text/css
Stylesheet
https://heartland.com/sites/all/themes/heartlanddental/css/style_qaoqns.css
http/1.1
494.22800028697
5626.3979999349
31738
204755
200
text/css
Stylesheet
https://heartland.com/sites/default/files/cpn/10_qaoqns.css
http/1.1
494.71400026232
834.25300009549
764
545
200
text/css
Stylesheet
https://heartland.com/sites/default/files/cpn/block-4_qaoqns.css
http/1.1
495.03100011498
1540.4989998788
578
130
200
text/css
Stylesheet
https://netdna.bootstrapcdn.com/font-awesome/4.0.3/css/font-awesome.css
h2
495.21700013429
523.55400007218
5194
21658
200
text/css
Stylesheet
https://heartland.com/sites/all/modules/jquery_update/replace/jquery/3.5.1/jquery.min_v=3.5.1.js
http/1.1
495.40999997407
5614.3310000189
31406
89476
200
application/javascript
Script
https://heartland.com/misc/jquery-extend-3.4.0_v=1.9.1.js
http/1.1
496.00500008091
5484.6589998342
1823
3415
200
application/javascript
Script
https://heartland.com/misc/jquery-html-prefilter-3.5.0-backport_v=1.9.1.js
http/1.1
496.22299987823
4553.385999985
4974
12629
200
application/javascript
Script
https://heartland.com/misc/jquery.once_v=1.2.js
http/1.1
496.38599995524
832.43500022218
1559
2974
200
application/javascript
Script
https://heartland.com/misc/drupal_qaoqns.js
http/1.1
496.57399998978
4967.8529999219
7428
20219
200
application/javascript
Script
https://heartland.com/sites/all/libraries/fitvids/jquery.fitvids_qaoqns.js
http/1.1
496.69100018218
3549.1130002774
1835
3350
200
application/javascript
Script
https://heartland.com/sites/all/modules/fitvids/fitvids_qaoqns.js
http/1.1
497.39299993962
4555.5119998753
1102
2315
200
application/javascript
Script
https://heartland.com/sites/all/modules/scroll_to_destination_anchors/scroll_to_destination_anchors_qaoqns.js
http/1.1
497.62600008398
4553.0380001292
1380
2227
200
application/javascript
Script
https://heartland.com/sites/default/libraries/colorbox/jquery.colorbox-min_qaoqns.js
http/1.1
497.83400027081
4551.5530002303
5205
11900
200
application/javascript
Script
https://heartland.com/sites/all/modules/colorbox/js/colorbox_qaoqns.js
http/1.1
498.00099991262
5484.2420001514
988
1065
200
application/javascript
Script
https://heartland.com/sites/all/modules/colorbox/js/colorbox_inline_qaoqns.js
http/1.1
498.15999995917
832.90799986571
1223
2183
200
application/javascript
Script
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/jquery.meanmenu.min_qaoqns.js
http/1.1
498.9530001767
4552.0120002329
1956
4164
200
application/javascript
Script
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/responsive_menus_mean_menu_qaoqns.js
http/1.1
499.17299998924
4548.8499999046
1095
1630
200
application/javascript
Script
https://heartland.com/sites/all/libraries/wow/dist/wow.min_qaoqns.js
http/1.1
499.31500013918
5063.5160002857
3247
8426
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/js/jquery.hcaptions_qaoqns.js
http/1.1
499.43799991161
4965.8079999499
2185
5095
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/affix_qaoqns.js
http/1.1
500.09000021964
5556.8989999592
1970
4838
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/alert_qaoqns.js
http/1.1
500.37000002339
3545.4609999433
1408
2260
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/button_qaoqns.js
http/1.1
500.71000028402
5063.9269999228
1733
3546
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/carousel_qaoqns.js
http/1.1
501.03100016713
5559.7230000421
2618
7141
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/collapse_qaoqns.js
http/1.1
501.19500001892
4965.1839998551
2160
5963
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/dropdown_qaoqns.js
http/1.1
501.34300021455
4554.7500001267
2026
4725
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/modal_qaoqns.js
http/1.1
501.46300019696
4555.1700000651
3177
9938
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/tooltip_qaoqns.js
http/1.1
501.93900009617
831.98300004005
4855
16345
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/popover_qaoqns.js
http/1.1
502.17900006101
4966.3329999894
1665
3163
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/scrollspy_qaoqns.js
http/1.1
502.33200006187
834.58400005475
1994
4707
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/transition_qaoqns.js
http/1.1
502.46800016612
3546.9090002589
1223
1831
200
application/javascript
Script
https://heartland.com/sites/default/files/cpn/system-main-menu_qaoqns.js
http/1.1
502.63700028881
5558.6510002613
946
749
200
application/javascript
Script
https://fonts.googleapis.com/css?family=Open+Sans
h2
502.84099997953
524.45599995553
1276
2085
200
text/css
Stylesheet
https://heartland.com/include.js
http/1.1
503.06899985299
705.65700018778
978
950
200
application/javascript
Script
https://heartland.com/sites/default/files/Column1_Image_Gold.jpg
http/1.1
5674.7010000981
5885.5920000933
10310
9881
200
image/jpeg
Image
https://heartland.com/sites/default/files/Column1_Image620px.jpg
http/1.1
5674.9670002609
5885.9950001352
18398
17968
200
image/jpeg
Image
https://heartland.com/sites/default/files/Column2_Image_Grey.jpg
http/1.1
5675.2130002715
5831.0970002785
11260
10830
200
image/jpeg
Image
https://heartland.com/sites/default/files/Column2_Image620px.jpg
http/1.1
5675.3970002756
5832.706999965
20270
19840
200
image/jpeg
Image
https://heartland.com/sites/default/files/Column3_Image_Blue.jpg
http/1.1
5675.5450000055
5871.273000259
28726
28296
200
image/jpeg
Image
https://heartland.com/sites/default/files/Column3_Image620px.jpg
http/1.1
5675.8320000954
6004.9640000798
41478
41048
200
image/jpeg
Image
https://heartland.com/sites/all/themes/bootstrap/js/bootstrap_qaoqns.js
http/1.1
5621.7910000123
5833.0390001647
3216
9915
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/js/custom.js
http/1.1
5676.0019999929
5884.6709998325
738
395
200
application/javascript
Script
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
http/1.1
5628.4050000831
6248.8069999963
140592
500630
200
application/javascript
Script
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https://www.youtube.com/api/stats/qoe?event=streamingstats&cpn=jnXFwbiPN-INFNq5&el=embedded&docid=7qQe0K-nedo&ns=yt&fexp=23940237%2C23969934%2C23983296%2C23991313%2C24001373%2C24005870%2C24006795%2C24007246%2C24012117%2C24017509%2C24018330%2C24021568%2C24631984&cl=364421400&seq=1&cbrand=apple&cbr=Chrome&cbrver=88.0.4324.175&c=WEB_EMBEDDED_PLAYER&cver=1.20210322.1.0&cplayer=UNIPLAYER&cos=Macintosh&cosver=10_14_6&cplatform=DESKTOP&vps=0.000:N,0.000:ER&cmt=0.000:0.000,0.000:0.000&error=0.000:html5.missingapi:0.000:nocodecs.1;a6s.0&vis=0.000:0&bh=0.000:0.000
7451.9719998352
7532.8620001674
0
0
-1
Other
https://www.google.com/js/th/CaTTKhWvyyg-SKH9ZlOhjZrmYpmMmDgainbYhyo6Eko.js
h2
7473.9680001512
7477.5880002417
13203
33603
200
text/javascript
Script
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/embed.js
h2
7528.2510002144
7532.1530001238
8079
24206
200
text/javascript
Script
https://www.youtube.com/generate_204?2lUFiQ
h2
7749.5760000311
7756.7119998857
229
0
204
text/plain
Image
https://www.facebook.com/tr/?id=1061166400611916&ev=Microdata&dl=https%3A%2F%2Fheartland.com%2F&rl=&if=false&ts=1616799415203&cd[DataLayer]=%5B%5D&cd[Meta]=%7B%22title%22%3A%22Heartland%20Dental%20%7C%20Dental%20Support%20Organization%20%7C%20Dental%20Jobs%22%2C%22meta%3Adescription%22%3A%22Heartland%20Dental%20Is%20A%20Leading%20Dental%20Support%20Organization%2C%20Providing%20Non-Clinical%20Support%20To%20Dental%20Offices%20Across%20The%20US.%20Browse%20Our%20Supported%20Jobs%20Today!%22%7D&cd[OpenGraph]=%7B%7D&cd[Schema.org]=%5B%5D&cd[JSON-LD]=%5B%5D&sw=800&sh=600&v=2.9.33&r=stable&ec=1&o=30&fbp=fb.1.1616799413661.2037852308&it=1616799413208&coo=false&es=automatic&tm=3&rqm=GET
h2
8002.2200001404
8015.9129998647
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image/gif
Image
https://www.facebook.com/tr/?id=1717808748339427&ev=Microdata&dl=https%3A%2F%2Fheartland.com%2F&rl=&if=false&ts=1616799415739&cd[DataLayer]=%5B%5D&cd[Meta]=%7B%22title%22%3A%22Heartland%20Dental%20%7C%20Dental%20Support%20Organization%20%7C%20Dental%20Jobs%22%2C%22meta%3Adescription%22%3A%22Heartland%20Dental%20Is%20A%20Leading%20Dental%20Support%20Organization%2C%20Providing%20Non-Clinical%20Support%20To%20Dental%20Offices%20Across%20The%20US.%20Browse%20Our%20Supported%20Jobs%20Today!%22%7D&cd[OpenGraph]=%7B%7D&cd[Schema.org]=%5B%5D&cd[JSON-LD]=%5B%5D&sw=800&sh=600&v=2.9.33&r=stable&ec=1&o=30&fbp=fb.1.1616799413661.2037852308&it=1616799413208&coo=false&es=automatic&tm=3&rqm=GET
h2
8538.8910002075
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478
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image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
506.871
7.408
518.579
13.771
5656.766
7.074
5663.931
54.033
5717.981
32.531
5751.82
16.259
5774
6.029
5783.2
7.153
5791.357
17.119
5810.996
37.412
5858.896
88.565
5947.486
10.42
5957.922
5.106
5963.227
17.874
6017.403
18.436
6041.13
8.722
6058.583
14.496
6077.544
5.435
6091.047
16.24
6110.086
116.138
6227.605
27.056
6255.647
7.867
6263.608
5.611
6272.907
187.668
6462.685
30.999
6508.95
6.194
6522.794
12.683
6535.505
6.695
6543.5
59.736
6605.971
9.538
6618.438
245.548
6879.548
61.299
6952.847
10.413
6969.857
8.52
6982.54
28.757
7014.124
8.286
7027.663
11.384
7039.928
14.211
7056.75
344.28
7401.134
7.22
7415.501
143.532
7566.267
6.835
7577.068
9.739
7586.828
6.236
7594.639
184.918
8025.422
5.133
8902.387
17.651
9299.723
8.134
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Other

First CPU Idle — 4.4 s
The time taken for the page's main thread to be quiet enough to handle input.
Estimated Input Latency — 80 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive heartland.com as laggy when the latency is higher than 0.05 seconds.

Opportunities

Remove unused JavaScript — Potential savings of 672 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
519884
368101
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
140592
122697
https://connect.facebook.net/signals/config/1717808748339427?v=2.9.33&r=stable
72359
67391
https://connect.facebook.net/signals/config/1061166400611916?v=2.9.33&r=stable
72415
54189
https://script.hotjar.com/modules.35981999a656a5a28309.js
59187
38493
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
60194
37242

Diagnostics

Reduce JavaScript execution time — 1.5 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
848.851
533.389
209.843
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
420.717
381.541
20.754
Unattributable
166.542
2.432
0.258
https://www.googletagmanager.com/gtm.js?id=GTM-KL9G32
157.083
147.547
6.194
https://heartland.com/sites/all/modules/jquery_update/replace/jquery/3.5.1/jquery.min_v=3.5.1.js
102.297
92.765
1.667
https://heartland.com/
101.951
8.446
1.851
https://www.youtube.com/embed/7qQe0K-nedo?rel=0&showinfo=0
83.479
23.407
8.329
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
51.885
36.244
8.588
https://script.hotjar.com/modules.35981999a656a5a28309.js
50.592
39.416
4.271
Minimize main-thread work — 2.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1445.345
Script Parsing & Compilation
306.461
Other
248.66
Garbage Collection
111.971
Parse HTML & CSS
88.355
Style & Layout
61.524
Rendering
15.285

Metrics

First Contentful Paint — 2.3 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 5.7 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 2.8 s
The timing of the largest text or image that is painted.
Time to Interactive — 5.2 s
The time taken for the page to become fully interactive.
Total Blocking Time — 360 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 340 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 2.3 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 2,940 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Heartland.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://heartland.com/modules/system/system.base_qaoqns.css
2384
70
https://heartland.com/sites/all/modules/simplenews/simplenews_qaoqns.css
713
150
https://heartland.com/sites/all/modules/date/date_api/date_qaoqns.css
1675
150
https://heartland.com/sites/all/modules/date/date_popup/themes/datepicker.1.7_qaoqns.css
1385
150
https://heartland.com/sites/all/modules/date/date_repeat_field/date_repeat_field_qaoqns.css
1025
150
https://heartland.com/modules/field/theme/field_qaoqns.css
713
150
https://heartland.com/sites/all/modules/fitvids/fitvids_qaoqns.css
624
70
https://heartland.com/modules/node/node_qaoqns.css
586
70
https://heartland.com/sites/all/modules/views/css/views_qaoqns.css
787
70
https://heartland.com/sites/all/libraries/animate/animate.min_qaoqns.css
4339
70
https://heartland.com/sites/default/libraries/colorbox/example3/colorbox_qaoqns.css
1551
70
https://heartland.com/sites/all/modules/ctools/css/ctools_qaoqns.css
726
70
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/meanmenu.min_qaoqns.css
1324
70
https://heartland.com/sites/all/themes/heartlanddental/css/style_qaoqns.css
31738
270
https://heartland.com/sites/default/files/cpn/10_qaoqns.css
764
70
https://heartland.com/sites/default/files/cpn/block-4_qaoqns.css
578
70
https://netdna.bootstrapcdn.com/font-awesome/4.0.3/css/font-awesome.css
5194
270
https://fonts.googleapis.com/css?family=Open+Sans
1276
230
https://heartland.com/sites/all/modules/jquery_update/replace/jquery/3.5.1/jquery.min_v=3.5.1.js
31406
270
https://heartland.com/misc/jquery-extend-3.4.0_v=1.9.1.js
1823
70
https://heartland.com/misc/jquery-html-prefilter-3.5.0-backport_v=1.9.1.js
4974
110
https://heartland.com/misc/jquery.once_v=1.2.js
1559
70
https://heartland.com/misc/drupal_qaoqns.js
7428
110
https://heartland.com/sites/all/libraries/fitvids/jquery.fitvids_qaoqns.js
1835
70
https://heartland.com/sites/all/modules/fitvids/fitvids_qaoqns.js
1102
70
https://heartland.com/sites/all/modules/scroll_to_destination_anchors/scroll_to_destination_anchors_qaoqns.js
1380
70
https://heartland.com/sites/default/libraries/colorbox/jquery.colorbox-min_qaoqns.js
5205
110
https://heartland.com/sites/all/modules/colorbox/js/colorbox_qaoqns.js
988
70
https://heartland.com/sites/all/modules/colorbox/js/colorbox_inline_qaoqns.js
1223
70
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/jquery.meanmenu.min_qaoqns.js
1956
70
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/responsive_menus_mean_menu_qaoqns.js
1095
70
https://heartland.com/sites/all/libraries/wow/dist/wow.min_qaoqns.js
3247
70
https://heartland.com/sites/all/themes/heartlanddental/js/jquery.hcaptions_qaoqns.js
2185
70
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/affix_qaoqns.js
1970
70
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/alert_qaoqns.js
1408
70
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/button_qaoqns.js
1733
70
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/carousel_qaoqns.js
2618
70
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/collapse_qaoqns.js
2160
70
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/dropdown_qaoqns.js
2026
70
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/modal_qaoqns.js
3177
70
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/tooltip_qaoqns.js
4855
70
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/popover_qaoqns.js
1665
70
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/scrollspy_qaoqns.js
1994
70
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/transition_qaoqns.js
1223
70
https://heartland.com/sites/default/files/cpn/system-main-menu_qaoqns.js
946
70
https://heartland.com/include.js
978
70

Diagnostics

Serve static assets with an efficient cache policy — 76 resources found
Heartland.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
0
140592
https://heartland.com/sites/default/files/Column3_Image620px.jpg
0
41478
https://heartland.com/sites/default/files/hdclogo-horiz-mobile_0.png
0
40537
https://heartland.com/sites/all/themes/heartlanddental/css/style_qaoqns.css
0
31738
https://heartland.com/sites/all/modules/jquery_update/replace/jquery/3.5.1/jquery.min_v=3.5.1.js
0
31406
https://heartland.com/sites/default/files/Column3_Image_Blue.jpg
0
28726
https://heartland.com/sites/default/files/Column2_Image620px.jpg
0
20270
https://heartland.com/sites/default/files/hdclogo.png
0
18802
https://heartland.com/sites/default/files/Column1_Image620px.jpg
0
18398
https://heartland.com/sites/default/files/Column2_Image_Grey.jpg
0
11260
https://heartland.com/sites/default/files/Column1_Image_Gold.jpg
0
10310
https://heartland.com/misc/drupal_qaoqns.js
0
7428
https://heartland.com/sites/default/libraries/colorbox/jquery.colorbox-min_qaoqns.js
0
5205
https://heartland.com/misc/jquery-html-prefilter-3.5.0-backport_v=1.9.1.js
0
4974
https://heartland.com/sites/default/files/Instagram_Icon.png
0
4894
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/tooltip_qaoqns.js
0
4855
https://heartland.com/sites/all/libraries/animate/animate.min_qaoqns.css
0
4339
https://heartland.com/sites/all/libraries/wow/dist/wow.min_qaoqns.js
0
3247
https://heartland.com/sites/all/themes/bootstrap/js/bootstrap_qaoqns.js
0
3216
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/modal_qaoqns.js
0
3177
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/carousel_qaoqns.js
0
2618
https://heartland.com/modules/system/system.base_qaoqns.css
0
2384
https://heartland.com/sites/default/files/twittericon.png
0
2376
https://heartland.com/sites/default/files/Youtube_Icon.png
0
2325
https://heartland.com/sites/default/files/Youtube_Icon_0.png
0
2268
https://heartland.com/sites/default/files/linkedin.png
0
2208
https://heartland.com/sites/all/themes/heartlanddental/js/jquery.hcaptions_qaoqns.js
0
2185
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/collapse_qaoqns.js
0
2160
https://heartland.com/sites/default/files/fbicon.png
0
2124
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/dropdown_qaoqns.js
0
2026
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/scrollspy_qaoqns.js
0
1994
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/affix_qaoqns.js
0
1970
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/jquery.meanmenu.min_qaoqns.js
0
1956
https://heartland.com/sites/all/libraries/fitvids/jquery.fitvids_qaoqns.js
0
1835
https://heartland.com/misc/jquery-extend-3.4.0_v=1.9.1.js
0
1823
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/button_qaoqns.js
0
1733
https://heartland.com/sites/all/modules/date/date_api/date_qaoqns.css
0
1675
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/popover_qaoqns.js
0
1665
https://heartland.com/misc/jquery.once_v=1.2.js
0
1559
https://heartland.com/sites/default/libraries/colorbox/example3/colorbox_qaoqns.css
0
1551
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/alert_qaoqns.js
0
1408
https://heartland.com/sites/all/modules/date/date_popup/themes/datepicker.1.7_qaoqns.css
0
1385
https://heartland.com/sites/all/modules/scroll_to_destination_anchors/scroll_to_destination_anchors_qaoqns.js
0
1380
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/meanmenu.min_qaoqns.css
0
1324
https://heartland.com/sites/all/modules/colorbox/js/colorbox_inline_qaoqns.js
0
1223
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/transition_qaoqns.js
0
1223
https://cdn.c212.net/c.min.js
0
1193
https://heartland.com/sites/all/modules/fitvids/fitvids_qaoqns.js
0
1102
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/responsive_menus_mean_menu_qaoqns.js
0
1095
https://heartland.com/sites/all/modules/date/date_repeat_field/date_repeat_field_qaoqns.css
0
1025
https://heartland.com/sites/all/modules/colorbox/js/colorbox_qaoqns.js
0
988
https://heartland.com/include.js
0
978
https://heartland.com/sites/default/files/cpn/system-main-menu_qaoqns.js
0
946
https://heartland.com/sites/all/modules/views/css/views_qaoqns.css
0
787
https://heartland.com/sites/default/files/icons/Play_icon@2x.png
0
766
https://heartland.com/sites/default/files/cpn/10_qaoqns.css
0
764
https://heartland.com/sites/all/themes/heartlanddental/js/custom.js
0
738
https://heartland.com/sites/all/modules/ctools/css/ctools_qaoqns.css
0
726
https://heartland.com/modules/field/theme/field_qaoqns.css
0
713
https://heartland.com/sites/all/modules/simplenews/simplenews_qaoqns.css
0
713
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=0969cf21-1136-497c-bfc8-57cb15882cf2&_expected_cookie=03fad24f478a3fefd9cf6cde0e954f51
0
708
https://heartland.com/sites/all/modules/fitvids/fitvids_qaoqns.css
0
624
https://heartland.com/modules/node/node_qaoqns.css
0
586
https://heartland.com/sites/default/files/cpn/block-4_qaoqns.css
0
578
https://heartland.com/sites/default/files/homepagevideos/banner-vid.webm
0
532
https://static.hotjar.com/c/hotjar-1923278.js?sv=7
60000
2253
https://static.doubleclick.net/instream/ad_status.js
900000
631
https://static.doubleclick.net/instream/ad_status.js
900000
631
https://connect.facebook.net/signals/config/1061166400611916?v=2.9.33&r=stable
1200000
72415
https://connect.facebook.net/signals/config/1717808748339427?v=2.9.33&r=stable
1200000
72359
https://connect.facebook.net/en_US/fbevents.js
1200000
24991
https://cdn.callrail.com/companies/504102049/5f0b2b4f2d45679ee562/12/swap.js
3600000
11716
https://s.yimg.com/wi/ytc.js
3600000
6523
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1455
https://www.google-analytics.com/analytics.js
7200000
19610
https://snap.licdn.com/li.lms-analytics/insight.min.js
35529000
2169
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/opensans/v18/mem8YaGs126MiZpBA-UFVZ0bf8pkAg.woff2
3.5509997978806
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
4.1700000874698
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
0.14299992471933
Reduce the impact of third-party code — Third-party code blocked the main thread for 630 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
1333637
590.311
55765
34.775
171826
0
63139
0
33593
0
29307
0
24568
0
21667
0
12338
0
9521
0
8217
0
5194
0
4761
0
1546
0
1540
0
Some third-party resources can be lazy loaded with a facade — 1 facade alternative available
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Product Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
YouTube Embedded Player (Video)
1333637
590.311
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://heartland.com/sites/default/files/Column3_Image_Blue.jpg
img
https://heartland.com/sites/default/files/hdclogo.png
https://heartland.com/sites/default/files/Column2_Image_Grey.jpg
img
https://heartland.com/sites/default/files/Column1_Image_Gold.jpg
img
85

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of heartland.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Heartland.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
67

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that heartland.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.5.1
core-js
core-js-pure@3.0.0
Drupal
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://heartland.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Audits

Page lacks the HTML doctype, thus triggering quirks-mode
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
80

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for heartland.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of heartland.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
36

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of heartland.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of heartland.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 56
Performance 8
Accessibility 85
Best Practices 60
SEO 83
Progressive Web App 42
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://heartland.com
Updated: 26th March, 2021

2.87 seconds
First Contentful Paint (FCP)
25%
55%
20%

0.03 seconds
First Input Delay (FID)
86%
10%
4%

Simulate loading on mobile
8

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for heartland.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.002
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images
Images can slow down the page's load time. Heartland.com should consider serving more appropriate-sized images.
Minify CSS — Potential savings of 6 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Heartland.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://heartland.com/sites/all/themes/heartlanddental/css/style_qaoqns.css
31738
5663
Minify JavaScript — Potential savings of 8 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Heartland.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://heartland.com/misc/drupal_qaoqns.js
7428
5007
https://heartland.com/misc/jquery-html-prefilter-3.5.0-backport_v=1.9.1.js
4974
3554
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 340 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://heartland.com/
336.544
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Heartland.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://heartland.com/
630
https://heartland.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Heartland.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 35 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/1717808748339427?v=2.9.33&r=stable
11978
https://connect.facebook.net/signals/config/1061166400611916?v=2.9.33&r=stable
11970
https://s.yimg.com/wi/ytc.js
11793
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
61
https://connect.facebook.net/en_US/fbevents.js
45
Preload Largest Contentful Paint image — Potential savings of 60 ms
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://heartland.com/sites/default/files/hdclogo-horiz-mobile_0.png
60

Diagnostics

Avoids enormous network payloads — Total size was 2,212 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
519884
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
519884
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
140592
https://connect.facebook.net/signals/config/1061166400611916?v=2.9.33&r=stable
72415
https://connect.facebook.net/signals/config/1717808748339427?v=2.9.33&r=stable
72359
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
60194
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
60194
https://script.hotjar.com/modules.35981999a656a5a28309.js
59187
https://www.googletagmanager.com/gtm.js?id=GTM-KL9G32
55765
https://www.youtube.com/s/player/38c5f870/www-player.css
52722
Avoids an excessive DOM size — 234 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
234
Maximum DOM Depth
17
Maximum Child Elements
26
Avoid chaining critical requests — 49 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Heartland.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 8 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
mark_pe
Mark
5775.563
mark_fs
Mark
5975.573
mark_qoes
Mark
5997.664
mark_vc
Mark
6146.013
mark_pe
Mark
6444.603
mark_fs
Mark
6516.105
mark_qoes
Mark
6528.264
mark_ol
Mark
6616.994
Keep request counts low and transfer sizes small — 139 requests • 2,212 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
139
2265356
Script
63
1791140
Image
29
214496
Stylesheet
20
162825
Document
4
50388
Font
3
32319
Other
19
13656
Media
1
532
Third-party
71
1760381
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
img
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.00066920003801592
0.00066920003801592
0.00035945602041998
0.00020086623363303
0.00019757334455708
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
22238
887
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
2567
819
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
10440
776
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
3386
654
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
21540
395
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
18870
297
https://www.google-analytics.com/plugins/ua/linkid.js
13829
218
https://www.youtube.com/embed/7qQe0K-nedo?rel=0&showinfo=0
2340
184
https://script.hotjar.com/modules.35981999a656a5a28309.js
15959
175
https://s.yimg.com/wi/ytc.js
12929
152
https://www.googletagmanager.com/gtm.js?id=GTM-KL9G32
11726
123
https://heartland.com/sites/all/modules/jquery_update/replace/jquery/3.5.1/jquery.min_v=3.5.1.js
19167
117
https://connect.facebook.net/signals/config/1061166400611916?v=2.9.33&r=stable
16411
115
https://connect.facebook.net/en_US/fbevents.js
14047
114
https://heartland.com/
1181
107
https://heartland.com/sites/all/modules/jquery_update/replace/jquery/3.5.1/jquery.min_v=3.5.1.js
5970
95
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
21963
93
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
14192
92
Unattributable
713
81
https://cdn.callrail.com/companies/504102049/5f0b2b4f2d45679ee562/12/swap.js
20097
79
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://heartland.com/
http/1.1
0
42.70499991253
155
0
302
https://heartland.com/
http/1.1
43.217999860644
378.7650000304
4864
17035
200
text/html
Document
https://heartland.com/modules/system/system.base_qaoqns.css
http/1.1
418.55499986559
760.9569998458
2384
5470
200
text/css
Stylesheet
https://heartland.com/sites/all/modules/simplenews/simplenews_qaoqns.css
http/1.1
419.32899970561
754.93399985135
713
503
200
text/css
Stylesheet
https://heartland.com/sites/all/modules/date/date_api/date_qaoqns.css
http/1.1
420.0689997524
762.50299997628
1675
3733
200
text/css
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
418.349
17.681
445.048
26.651
485.703
12.95
666.556
7.1
847.995
15.773
5038.118
23.856
5133.138
12.031
5146.308
13.014
5159.338
21.907
5181.711
11.133
5204.912
15.908
5221.453
30.842
5252.331
5.948
5264.498
7.097
5271.606
8.199
5279.822
5.129
5284.976
12.505
5297.849
46.03
5373.699
54.517
5430.94
28.581
5466.699
6.7
5474.302
6.532
5483.774
6.495
5508.075
37.943
5553.54
8.564
5562.131
10.647
5572.795
21.835
5600.227
10.596
5617.023
204.784
5823.36
43.73
5868.766
74.243
5948.391
6.158
5954.581
163.376
6122.2
28.698
6159.189
58.56
6227.308
10.202
6255.834
6.031
6263.879
5.588
6269.495
9.019
6278.747
19.639
6306.463
194.088
6507.348
98.763
6615.519
8.547
6624.734
5.817
6634.22
9.348
6643.593
6.286
6652.842
221.636
8332.938
12.341
8817.056
5.442
8886.702
23.159
9047.188
19.597
9067.172
20.19
14240.852
5.491
16876.266
23.023
17918.297
13.061
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 143 KiB
Time to Interactive can be slowed down by resources on the page. Heartland.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://heartland.com/sites/default/files/Column3_Image620px.jpg
41048
41048
https://heartland.com/sites/default/files/Column3_Image_Blue.jpg
28296
28296
https://heartland.com/sites/default/files/Column2_Image620px.jpg
19840
19840
https://heartland.com/sites/default/files/hdclogo.png
18373
18373
https://heartland.com/sites/default/files/Column1_Image620px.jpg
17968
17968
https://heartland.com/sites/default/files/Column2_Image_Grey.jpg
10830
10830
https://heartland.com/sites/default/files/Column1_Image_Gold.jpg
9881
9881
Remove unused CSS — Potential savings of 81 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Heartland.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.youtube.com/s/player/38c5f870/www-player.css
52722
52722
https://heartland.com/sites/all/themes/heartlanddental/css/style_qaoqns.css
31738
29818
Efficiently encode images — Potential savings of 31 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://heartland.com/sites/default/files/Column3_Image620px.jpg
41048
16560
https://heartland.com/sites/default/files/Column3_Image_Blue.jpg
28296
14758
Serve images in next-gen formats — Potential savings of 87 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://heartland.com/sites/default/files/hdclogo-horiz-mobile_0.png
40108
29972
https://heartland.com/sites/default/files/Column3_Image620px.jpg
41048
29250
https://heartland.com/sites/default/files/Column3_Image_Blue.jpg
28296
21546
https://heartland.com/sites/default/files/hdclogo.png
18373
8399

Metrics

First Contentful Paint — 6.4 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 16.0 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 15.2 s
The timing of the largest text or image that is painted.
Time to Interactive — 21.1 s
The time taken for the page to become fully interactive.
Total Blocking Time — 2,580 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 19.1 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 890 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 6.4 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 440 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive heartland.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 12238.5 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 8,270 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Heartland.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://heartland.com/modules/system/system.base_qaoqns.css
2384
180
https://heartland.com/sites/all/modules/simplenews/simplenews_qaoqns.css
713
480
https://heartland.com/sites/all/modules/date/date_api/date_qaoqns.css
1675
480
https://heartland.com/sites/all/modules/date/date_popup/themes/datepicker.1.7_qaoqns.css
1385
480
https://heartland.com/sites/all/modules/date/date_repeat_field/date_repeat_field_qaoqns.css
1025
480
https://heartland.com/modules/field/theme/field_qaoqns.css
713
480
https://heartland.com/sites/all/modules/fitvids/fitvids_qaoqns.css
624
180
https://heartland.com/modules/node/node_qaoqns.css
586
180
https://heartland.com/sites/all/modules/views/css/views_qaoqns.css
786
180
https://heartland.com/sites/all/libraries/animate/animate.min_qaoqns.css
4339
330
https://heartland.com/sites/default/libraries/colorbox/example3/colorbox_qaoqns.css
1551
180
https://heartland.com/sites/all/modules/ctools/css/ctools_qaoqns.css
726
180
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/meanmenu.min_qaoqns.css
1324
180
https://heartland.com/sites/all/themes/heartlanddental/css/style_qaoqns.css
31738
1380
https://heartland.com/sites/default/files/cpn/10_qaoqns.css
764
180
https://heartland.com/sites/default/files/cpn/block-4_qaoqns.css
578
180
https://netdna.bootstrapcdn.com/font-awesome/4.0.3/css/font-awesome.css
5194
930
https://fonts.googleapis.com/css?family=Open+Sans
1276
780
https://heartland.com/sites/all/modules/jquery_update/replace/jquery/3.5.1/jquery.min_v=3.5.1.js
31406
1230
https://heartland.com/misc/jquery-extend-3.4.0_v=1.9.1.js
1823
180
https://heartland.com/misc/jquery-html-prefilter-3.5.0-backport_v=1.9.1.js
4974
330
https://heartland.com/misc/jquery.once_v=1.2.js
1559
180
https://heartland.com/misc/drupal_qaoqns.js
7428
480
https://heartland.com/sites/all/libraries/fitvids/jquery.fitvids_qaoqns.js
1835
180
https://heartland.com/sites/all/modules/fitvids/fitvids_qaoqns.js
1102
180
https://heartland.com/sites/all/modules/scroll_to_destination_anchors/scroll_to_destination_anchors_qaoqns.js
1380
180
https://heartland.com/sites/default/libraries/colorbox/jquery.colorbox-min_qaoqns.js
5205
330
https://heartland.com/sites/all/modules/colorbox/js/colorbox_qaoqns.js
988
180
https://heartland.com/sites/all/modules/colorbox/js/colorbox_inline_qaoqns.js
1223
180
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/jquery.meanmenu.min_qaoqns.js
1956
180
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/responsive_menus_mean_menu_qaoqns.js
1095
180
https://heartland.com/sites/all/libraries/wow/dist/wow.min_qaoqns.js
3247
330
https://heartland.com/sites/all/themes/heartlanddental/js/jquery.hcaptions_qaoqns.js
2185
180
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/affix_qaoqns.js
1970
180
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/alert_qaoqns.js
1408
180
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/button_qaoqns.js
1733
180
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/carousel_qaoqns.js
2618
180
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/collapse_qaoqns.js
2160
180
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/dropdown_qaoqns.js
2026
180
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/modal_qaoqns.js
3177
180
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/tooltip_qaoqns.js
4855
330
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/popover_qaoqns.js
1665
180
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/scrollspy_qaoqns.js
1994
180
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/transition_qaoqns.js
1223
180
https://heartland.com/sites/default/files/cpn/system-main-menu_qaoqns.js
946
180
https://heartland.com/include.js
979
180
Remove unused JavaScript — Potential savings of 690 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
519884
387725
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
140592
122697
https://connect.facebook.net/signals/config/1717808748339427?v=2.9.33&r=stable
72359
67391
https://connect.facebook.net/signals/config/1061166400611916?v=2.9.33&r=stable
72415
54189
https://script.hotjar.com/modules.35981999a656a5a28309.js
59187
38493
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
60194
36262

Diagnostics

Serve static assets with an efficient cache policy — 76 resources found
Heartland.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
0
140592
https://heartland.com/sites/default/files/Column3_Image620px.jpg
0
41478
https://heartland.com/sites/default/files/hdclogo-horiz-mobile_0.png
0
40537
https://heartland.com/sites/all/themes/heartlanddental/css/style_qaoqns.css
0
31738
https://heartland.com/sites/all/modules/jquery_update/replace/jquery/3.5.1/jquery.min_v=3.5.1.js
0
31406
https://heartland.com/sites/default/files/Column3_Image_Blue.jpg
0
28726
https://heartland.com/sites/default/files/Column2_Image620px.jpg
0
20270
https://heartland.com/sites/default/files/hdclogo.png
0
18802
https://heartland.com/sites/default/files/Column1_Image620px.jpg
0
18398
https://heartland.com/sites/default/files/Column2_Image_Grey.jpg
0
11260
https://heartland.com/sites/default/files/Column1_Image_Gold.jpg
0
10310
https://heartland.com/misc/drupal_qaoqns.js
0
7428
https://heartland.com/sites/default/libraries/colorbox/jquery.colorbox-min_qaoqns.js
0
5205
https://heartland.com/misc/jquery-html-prefilter-3.5.0-backport_v=1.9.1.js
0
4974
https://heartland.com/sites/default/files/Instagram_Icon.png
0
4894
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/tooltip_qaoqns.js
0
4855
https://heartland.com/sites/all/libraries/animate/animate.min_qaoqns.css
0
4339
https://heartland.com/sites/all/libraries/wow/dist/wow.min_qaoqns.js
0
3247
https://heartland.com/sites/all/themes/bootstrap/js/bootstrap_qaoqns.js
0
3216
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/modal_qaoqns.js
0
3177
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/carousel_qaoqns.js
0
2618
https://heartland.com/modules/system/system.base_qaoqns.css
0
2384
https://heartland.com/sites/default/files/twittericon.png
0
2376
https://heartland.com/sites/default/files/Youtube_Icon.png
0
2325
https://heartland.com/sites/default/files/Youtube_Icon_0.png
0
2268
https://heartland.com/sites/default/files/linkedin.png
0
2208
https://heartland.com/sites/all/themes/heartlanddental/js/jquery.hcaptions_qaoqns.js
0
2185
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/collapse_qaoqns.js
0
2160
https://heartland.com/sites/default/files/fbicon.png
0
2124
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/dropdown_qaoqns.js
0
2026
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/scrollspy_qaoqns.js
0
1994
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/affix_qaoqns.js
0
1970
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/jquery.meanmenu.min_qaoqns.js
0
1956
https://heartland.com/sites/all/libraries/fitvids/jquery.fitvids_qaoqns.js
0
1835
https://heartland.com/misc/jquery-extend-3.4.0_v=1.9.1.js
0
1823
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/button_qaoqns.js
0
1733
https://heartland.com/sites/all/modules/date/date_api/date_qaoqns.css
0
1675
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/popover_qaoqns.js
0
1665
https://heartland.com/misc/jquery.once_v=1.2.js
0
1559
https://heartland.com/sites/default/libraries/colorbox/example3/colorbox_qaoqns.css
0
1551
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/alert_qaoqns.js
0
1408
https://heartland.com/sites/all/modules/date/date_popup/themes/datepicker.1.7_qaoqns.css
0
1385
https://heartland.com/sites/all/modules/scroll_to_destination_anchors/scroll_to_destination_anchors_qaoqns.js
0
1380
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/meanmenu.min_qaoqns.css
0
1324
https://heartland.com/sites/all/modules/colorbox/js/colorbox_inline_qaoqns.js
0
1223
https://heartland.com/sites/all/themes/heartlanddental/bootstrap/js/transition_qaoqns.js
0
1223
https://cdn.c212.net/c.min.js
0
1193
https://heartland.com/sites/all/modules/fitvids/fitvids_qaoqns.js
0
1102
https://heartland.com/sites/all/modules/responsive_menus/styles/meanMenu/responsive_menus_mean_menu_qaoqns.js
0
1095
https://heartland.com/sites/all/modules/date/date_repeat_field/date_repeat_field_qaoqns.css
0
1025
https://heartland.com/sites/all/modules/colorbox/js/colorbox_qaoqns.js
0
988
https://heartland.com/include.js
0
979
https://heartland.com/sites/default/files/cpn/system-main-menu_qaoqns.js
0
946
https://heartland.com/sites/all/modules/views/css/views_qaoqns.css
0
786
https://heartland.com/sites/default/files/icons/Play_icon@2x.png
0
766
https://heartland.com/sites/default/files/cpn/10_qaoqns.css
0
764
https://heartland.com/sites/all/themes/heartlanddental/js/custom.js
0
738
https://heartland.com/sites/all/modules/ctools/css/ctools_qaoqns.css
0
726
https://heartland.com/modules/field/theme/field_qaoqns.css
0
713
https://heartland.com/sites/all/modules/simplenews/simplenews_qaoqns.css
0
713
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=09c1d60f-be09-4802-95bb-caca7f364812&_expected_cookie=d97c5ae033baa3ab64507abd76b911c4
0
708
https://heartland.com/sites/all/modules/fitvids/fitvids_qaoqns.css
0
624
https://heartland.com/modules/node/node_qaoqns.css
0
586
https://heartland.com/sites/default/files/cpn/block-4_qaoqns.css
0
578
https://heartland.com/sites/default/files/homepagevideos/banner-vid.webm
0
532
https://static.hotjar.com/c/hotjar-1923278.js?sv=7
60000
2261
https://static.doubleclick.net/instream/ad_status.js
900000
631
https://static.doubleclick.net/instream/ad_status.js
900000
631
https://connect.facebook.net/signals/config/1061166400611916?v=2.9.33&r=stable
1200000
72415
https://connect.facebook.net/signals/config/1717808748339427?v=2.9.33&r=stable
1200000
72359
https://connect.facebook.net/en_US/fbevents.js
1200000
24991
https://cdn.callrail.com/companies/504102049/5f0b2b4f2d45679ee562/12/swap.js
3600000
11716
https://s.yimg.com/wi/ytc.js
3600000
6477
https://www.google-analytics.com/plugins/ua/linkid.js
3600000
1455
https://www.google-analytics.com/analytics.js
7200000
19610
https://snap.licdn.com/li.lms-analytics/insight.min.js
59451000
2169
Reduce JavaScript execution time — 7.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.youtube.com/s/player/38c5f870/www-embed-player.vflset/www-embed-player.js
3297.708
2711.82
61.04
https://www.youtube.com/s/player/38c5f870/player_ias.vflset/en_US/base.js
2173.428
1286.472
808.364
Unattributable
686.188
4.256
0
https://www.youtube.com/embed/7qQe0K-nedo?rel=0&showinfo=0
543.076
315.836
27.08
https://heartland.com/
532.836
69.456
15.916
https://heartland.com/sites/all/modules/jquery_update/replace/jquery/3.5.1/jquery.min_v=3.5.1.js
381.268
341.412
7.644
https://www.googletagmanager.com/gtm.js?id=GTM-KL9G32
281.208
245.208
24.108
https://script.hotjar.com/modules.35981999a656a5a28309.js
278.948
226
20.096
https://heartland.com/sites/all/themes/heartlanddental/js/video.min_qaoqns.js
268.572
190.384
37.124
https://www.google-analytics.com/plugins/ua/linkid.js
222.7
219.844
1.344
https://s.yimg.com/wi/ytc.js
166.728
152.24
4.012
https://connect.facebook.net/signals/config/1061166400611916?v=2.9.33&r=stable
145.648
121.952
17.28
https://connect.facebook.net/en_US/fbevents.js
114.324
101.348
8.9
https://heartland.com/sites/all/libraries/wow/dist/wow.min_qaoqns.js
104.496
73.304
2.264
https://cdn.callrail.com/companies/504102049/5f0b2b4f2d45679ee562/12/swap.js
82.36
74.196
3.848
https://heartland.com/sites/all/themes/heartlanddental/css/style_qaoqns.css
63.092
0
0
https://www.google-analytics.com/analytics.js
59.428
47.092
4.828
https://heartland.com/include.js
56.388
29.988
0.56
https://netdna.bootstrapcdn.com/font-awesome/4.0.3/css/font-awesome.css
51.8
0
0
Minimize main-thread work — 10.0 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
6398.0520000002
Other
1589.896
Script Parsing & Compilation
1162.392
Parse HTML & CSS
441.844
Style & Layout
201.524
Garbage Collection
108.444
Rendering
83.448
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/opensans/v18/mem8YaGs126MiZpBA-UFVZ0bf8pkAg.woff2
2.1830000914633
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
3.7650000303984
https://fonts.gstatic.com/s/roboto/v18/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
0.098000280559063
Reduce the impact of third-party code — Third-party code blocked the main thread for 3,290 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
1325875
2789.492
21666
161.152
171826
90.064
8110
88.992
63148
84.312
55765
56.644
12338
22.088
33595
0
24573
0
16104
0
9521
0
5194
0
4512
0
2036
0
1525
0
Some third-party resources can be lazy loaded with a facade — 1 facade alternative available
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Product Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
YouTube Embedded Player (Video)
1325875
2789.492
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://heartland.com/sites/default/files/hdclogo-horiz-mobile_0.png
img
85

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of heartland.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Heartland.com may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Names and labels

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
60

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that heartland.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.5.1
core-js
core-js-pure@3.0.0
Drupal
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://heartland.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Audits

Serves images with low resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
URL Displayed size Actual size Expected size
https://heartland.com/sites/default/files/Instagram_Icon.png
30 x 30
42 x 42
60 x 60
https://heartland.com/sites/default/files/fbicon.png
30 x 30
42 x 42
60 x 60
https://heartland.com/sites/default/files/linkedin.png
30 x 30
42 x 42
60 x 60
https://heartland.com/sites/default/files/twittericon.png
30 x 30
42 x 42
60 x 60
https://heartland.com/sites/default/files/Youtube_Icon.png
30 x 30
51 x 51
60 x 60

Audits

Page lacks the HTML doctype, thus triggering quirks-mode
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: net::ERR_BLOCKED_BY_CLIENT.Inspector
83

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for heartland.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of heartland.com on mobile screens.
Document uses legible font sizes — 85.6% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
p.copyright
14.40%
9px
85.60%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
42

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of heartland.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of heartland.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 66.116.62.22
Continent: North America
Country: United States
United States Flag
Region: Illinois
City: Shelbyville
Longitude: -88.8057
Latitude: 39.4581
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Heartland Dental Care
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
GoDaddy.com, LLC 104.90.68.148
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: heartland.com
Issued By: Go Daddy Secure Certificate Authority - G2
Valid From: 23rd August, 2020
Valid To: 23rd August, 2022
Subject: CN = heartland.com
Hash: de181048
Issuer: CN = Go Daddy Secure Certificate Authority - G2
OU = http://certs.godaddy.com/repository/
O = GoDaddy.com, Inc.
S = US
Version: 2
Serial Number: 14667021701477789655
Serial Number (Hex): CB8BBA873D876FD7
Valid From: 23rd August, 2024
Valid To: 23rd August, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:40:C2:BD:27:8E:CC:34:83:30:A2:33:D7:FB:6C:B3:F0:B4:2C:80:CE
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl.godaddy.com/gdig2s1-2238.crl

Certificate Policies: Policy: 2.16.840.1.114413.1.7.23.1
CPS: http://certificates.godaddy.com/repository/
Policy: 2.23.140.1.2.1

Authority Information Access: OCSP - URI:http://ocsp.godaddy.com/
CA Issuers - URI:http://certificates.godaddy.com/repository/gdig2.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 29:79:BE:F0:9E:39:39:21:F0:56:73:9F:63:A5:77:E5:
BE:57:7D:9C:60:0A:F8:F9:4D:5D:26:5C:25:5D:C7:84
Timestamp : Aug 23 14:20:39.471 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:E1:31:1B:28:94:06:43:05:3A:C6:8F:
F3:2C:F6:3D:20:62:5D:E0:80:67:E8:E7:FE:DA:82:47:
A1:82:C6:4B:4F:02:20:2A:8C:BA:A4:34:D7:77:05:26:
CF:34:0A:39:B3:51:01:C2:9D:FA:7C:0B:6A:62:14:19:
DD:EB:BD:9F:A5:C8:F7
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 22:45:45:07:59:55:24:56:96:3F:A1:2F:F1:F7:6D:86:
E0:23:26:63:AD:C0:4B:7F:5D:C6:83:5C:6E:E2:0F:02
Timestamp : Aug 23 14:20:39.943 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:3C:77:D7:9F:DF:55:94:F5:0D:23:F3:E4:
05:8F:50:B3:FA:92:0B:CE:A9:A9:27:48:A4:33:8B:67:
FE:08:7F:F0:02:21:00:A4:56:F1:71:E1:33:03:0D:C8:
A1:B7:7B:C6:CA:5C:FF:E0:1D:E6:99:4B:19:2C:15:C8:
BD:89:30:04:F1:54:F3
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 41:C8:CA:B1:DF:22:46:4A:10:C6:A1:3A:09:42:87:5E:
4E:31:8B:1B:03:EB:EB:4B:C7:68:F0:90:62:96:06:F6
Timestamp : Aug 23 14:20:40.198 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:F3:A2:FC:69:7F:95:71:91:A6:DE:37:
68:ED:D7:CC:A8:1E:79:7C:F3:AB:8F:EA:76:26:88:35:
D2:4D:9E:E9:F6:02:20:1A:FA:CC:17:35:24:62:24:20:
42:FA:BD:60:D2:A2:35:0D:36:58:6F:04:F3:A0:0A:77:
20:AC:1C:55:FA:6A:60
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:dentistryleaders.com
DNS:myfreesmile.org
DNS:smilingmagazine.com
DNS:www.heartland.com
DNS:heartland.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
heartland.com. 66.116.62.22 IN 599

NS Records

Host Nameserver Class TTL
heartland.com. ns63.domaincontrol.com. IN 3599
heartland.com. ns64.domaincontrol.com. IN 3599

MX Records

Priority Host Server Class TTL
20 heartland.com. d135720b.ess.barracudanetworks.com. IN 3599
0 heartland.com. d135720a.ess.barracudanetworks.com. IN 3599

SOA Records

Domain Name Primary NS Responsible Email TTL
heartland.com. ns63.domaincontrol.com. dns.jomax.net. 3599

TXT Records

Host Value Class TTL
heartland.com. postman-domain-verification=7aefc04f1229a3521d0c38eec277f2c87213fcd1239aeab392db1879b6be8fbc296512e28670d0e06c78a1037f408a15a3cb39f48956c41bbb8ea9c75e2ef841 IN 599
heartland.com. facebook-domain-verification=t1v1gij18moj0l2uxo8cz19rjz9mrc IN 599
heartland.com. google-site-verification=O9-hrJnic3kmx_e2r8h8f7hdYyFmgd4Fc-QTHjt_C5M IN 599
heartland.com. ZuW/Q75A4hxFCmYV18nRZrfYpuQfmNDppcoyxnkVe26nqlDMwSVc/5CvMeNsWXhxja+sSeD2xJGdC+f9OyKa1g== IN 599
heartland.com. MS=ms54661184 IN 599
heartland.com. google-site-verification=e-xMgEvEhO2b7r9BxWbhI0lyItJokogLqg2lSvb37kw IN 599
heartland.com. v=verifydomain IN 599
heartland.com. v=spf1 IN 599
heartland.com. adobe-idp-site-verification=0974068278d31eea031095e0fd4675fcc6caf014073b9bf7238a5cdb06a5dc16 IN 599
heartland.com. msfpkey=2poawjo2s5zu8fq4j890048lx IN 599

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 26th March, 2021
Server: Apache
Content-Type: text/html
Last-Modified: 26th January, 2021
ETag: "428b-5b9d21ed54ea8"
Accept-Ranges: bytes
Content-Length: 17035
Vary: Accept-Encoding
X-Frame-Options: SAMEORIGIN
X-XSS-Protection: 1;mode=block
X-Content-Type-Options: nosniff
Strict-Transport-Security: max-age=16070400; includeSubDomains

Whois Lookup

Created: 16th December, 1994
Changed: 11th March, 2019
Expires: 15th December, 2022
Registrar: GoDaddy.com, LLC
Status: clientTransferProhibited
clientUpdateProhibited
clientRenewProhibited
clientDeleteProhibited
Nameservers: ns63.domaincontrol.com
ns64.domaincontrol.com
Owner Organization: Heartland Dental
Owner State: Illinois
Owner Country: us
Owner Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=HEARTLAND.COM
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=HEARTLAND.COM
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=HEARTLAND.COM
Full Whois: Domain Name: HEARTLAND.COM
Registry Domain ID: 759910_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2019-03-11T09:43:10Z
Creation Date: 1994-12-16T00:00:00Z
Registrar Registration Expiration Date: 2022-12-15T00:00:00Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
Registrant Organization: Heartland Dental
Registrant State/Province: Illinois
Registrant Country: us
Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=HEARTLAND.COM
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=HEARTLAND.COM
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=HEARTLAND.COM
Name Server: NS63.DOMAINCONTROL.COM
Name Server: NS64.DOMAINCONTROL.COM
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-03-26T22:56:43Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en

TERMS OF USE: The data contained in this registrar's Whois database, while believed by the
registrar to be reliable, is provided "as is" with no guarantee or warranties regarding its
accuracy. This information is provided for the sole purpose of assisting you in obtaining
information about domain name registration records. Any use of this data for any other purpose
is expressly forbidden without the prior written permission of this registrar. By submitting
an inquiry, you agree to these terms and limitations of warranty. In particular, you agree not
to use this data to allow, enable, or otherwise support the dissemination or collection of this
data, in part or in its entirety, for any purpose, such as transmission by e-mail, telephone,
postal mail, facsimile or other means of mass unsolicited, commercial advertising or solicitations
of any kind, including spam. You further agree not to use this data to enable high volume, automated
or robotic electronic processes designed to collect or compile this data for any purpose, including
mining this data for your own personal or commercial purposes. Failure to comply with these terms
may result in termination of access to the Whois database. These terms may be subject to modification
at any time without notice.

Nameservers

Name IP Address
ns63.domaincontrol.com 97.74.101.42
ns64.domaincontrol.com 173.201.69.42
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